Sustainable Marketing and its Impact on the Image of the Company

In recent years, sustainability has become increasingly important in a company's image. Customers are becoming more environmentally conscious and demanding that the companies they do business with also taking steps to reduce their environmental impact. By adopting sustainable practices, can demonstrate commitment positively impacting world building customer trust. This scientific article aims contribute better understanding of role shaping consumer perceptions image provide insights help develop effective strategies build stronger brand images. The study utilised general methods for processing data, data obtained from online survey were assessed using mathematical-statistical statistical hypothesis testing. Sustainability an aspect With increasing awareness among consumers, expected take responsibility impact on planet society. its identity, it significantly reputation, success, long-term viability. Consumers concerned about products buy use, many them have started prefer use practices produce eco-friendly over those not. Companies embrace prioritise social likely thrive rapidly changing landscape where consumers interested ethical practices. embracing sustainability, create positive trust, drive success. added value is provides valuable practising marketing, which helps analysing image, we opportunities improve reputation company, increase loyalty trust gain competitive advantage industry. Therefore, this paper businesses differentiate themselves competitors, attract new customers, profit.